‘The Beginner’s Guide to Becoming an Analytics Expert’ – HubSpot
Megan Conley says, “When I joined my agency, I had dealt with analytics before, as anyone in marketing and communications has, but I’d never been exposed to such an advanced level.
Growing up, my father used to tell me stories of his pilot training in the Air Force where his trainer would wake him up in the middle of the night and ask him to recite checklists. It wouldn’t be beyond my boss to call me up at 3 a.m. to ask me the percentage of organic traffic compared to three months ago — and why it’s up or down.
When I learned of the level of analytics knowlegde that I’d need to know for my job, I had two options: become an expert or quit. Since I’d grown accustomed to eating, I decided to become an analytics pro. It’s a complicated field, but it’s worth just understanding the basics. Clients want numbers, and you need to be able to recite them — and explain why they are up or down“.
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