‘The biggest content marketing trends of 2015’ – ‘Econsultancy’ Blog
Jack Simpson says, “It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon.
That’s right, I’m talking about content.
There’s no doubt that content marketing will continue to feature heavily in marketers’ lives next year, but let’s take a look at some of the biggest trends within this channel from 2015.
The rise of influencers
Alex Ayling, Head of BBC Worldwide Digital Studios
This year it felt like online influencers came of age. We saw an increasing professionalisation of vloggers, Instagrammers and the like, leading to the ASA having to publish a new set of guidelines.
We also saw a very public exposé of what being an Instagram celebrity can be like“.
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