‘The State Of Digital Business 2016 to 2020′ – Forrester
Nigel Fenwick says, “In the first in a series of reports examining the results of our latest survey on digital business, conducted in partnership with Odgers Berndtson, I look at executive perception of the impact of digital on their business.
It turns out executives are hugely optimistic about how digital will change their business. Forty-six percent of executives surveyed believe that in less than five years digital will have an impact on more than half their sales. This suggests not only huge awareness of the potential for digital to change today’s business but also an expectation that their company will be successful in making the transformation needed to bring this expectation to fruition. And it’s in the biggest companies, where change is hardest, that executives expect the greatest change“.
Comments are closed.
