‘What were the key email marketing trends from 2015?’ – ‘Econsultancy’ Blog
David Moth says, “It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.
Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.
The words of wisdom come from both agency and client-side marketers. Now, on with the trends…
Triggers & automation
Steve Denner, COO at Adestra
Though email automation isn’t something new, 2015 saw an increase in adoption and success with using the technology“.
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