‘Why We Unsubscribed 250K People From HubSpot’s Marketing Blog & Started Sending Less Email’ – HubSpot

Pamela Vaughan says, “A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.

We’re crazy, right? We must be crazy. We’re the same people who just recently blogged abouthow important growing subscribers is to increasing blog traffic. What gives?

Graymail. Graymail is what gives …

Graymail? What’s Graymail?

Graymail is email you technically opted in to receive but don’t really want. 

Graymail is kind of like spam’s risk-taking but law-abiding cousin. It’s not against the law like spam is, but it’s also not as pure as spam’s straight-edged cousin “ham” (which is apparently what they call email that people actually want to receive). I guess that’s why some people call graymail “bacn” (bacon). Email deliverability experts can be so clever, huh?“.

Why We Unsubscribed 250K People From HubSpot’s Marketing Blog & Started Sending Less Email

HubSpot