‘6 Types of Subject Lines That Will Improve Your Open Rates’ – Aweber Blog
Kristen Dunleavy says, “Your email could contain the secrets of the universe – but if your subject line stinks, no one is going to read it. While there is no magic formula to create the perfect subject line, there are a few tried-and-true tactics that consistently get awesome results. Try one of these subject line types on your next email and watch your open rates soar.
Short and sweet
Did you know that subject lines with 30 characters or less have an above-average open rate? It makes sense considering that 40 percent of emails these days are opened on mobile first, where you can only fit between 4-7 words (and even less if you’re opening emails on an Apple Watch)”.
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