Aaron Orendorff says, “Know, like and trust: Those three little words are easily the most quoted formula in the world of sales, marketing, and leadership.

They’re also the most difficult to get right. Why? Because even though Facebook and now Twitter have forever enshrined the second of those three words — “Like” — into our popular consciousness, earning the real thing isn’t easy.

As Entrepreneur.com recently pointed out in “The Psychology Behind Why We Like, Share and Comment on Facebook,” liking is the ultimate exchange of social currency in which you identify with someone emotionally and spark a bond that actually leads to changes in purchasing patterns.

What’s more, making sure you’re well “liked” is anything but shallow. Research by the Advertising Research Foundation concluded that theemotion of “likability” is the measure “most predictive of whether an advertisement will increase a brand’s sales.”

That’s precisely why your About page can carry immense weight and actually lead to not only powerful engagement“.

‘Like’ is More than a Button: 3 Must-Have Ingredients for Your About Page

‘Entrepreneur’ Blog

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