‘4 Marketing Tactics for Appealing to Generation Z’ – ‘Entrepreneur’ Blog
Christie Garton says, “With $200 billion in buying power, it’s no wonder millennials have been the “holy grail” consumer for many brands. While millennials continue to be an important market for companies, a new purchasing powerhouse is demanding attention: Gen Z, the generation encompassing kids born between the mid 1990s and the present. The oldest members of Gen Z are still teenagers, but they already wield a buying power of $44 billion, and it’s steadily growing. Combine that influence with the fact that they make up nearly 26 percent of the population and you’ve got more than enough reasons to start paying attention.
Just like with Millennials, companies need to discover how to genuinely connect with Gen Z to build trust and loyalty. Even if Gen Z isn’t your current target audience, they will be – and the best time to grab their attention is now.
To secure the favor of the up-and-coming generation of consumers, you have to know what makes them tick. Keep reading to learn Gen Z’s motivators and how you can shape your business to match their values“.
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