‘4 Tips for Managing a Seasonal Sales Cycle’ – ‘Entrepreneur’ Blog
Marc Glazer says, “What do you do if your small business stops generating revenue, even for a few weeks? Many small business owners find this question difficult to answer, especially if they operate in traditionally seasonal industries such as retail, food and hospitality.
Every business has good months and bad months, but some businesses in these industries must rely entirely on the “good months” to fund a full year of operations.
For small business owners figuring out how to meet this challenge head-on, here are four tips on how to manage a seasonal sales cycle.
1. Rely more on part-time or seasonal employees.
No small business owner wants to let go of a productive employee, but sometimes that’s necessary to keep the business afloat. This is especially true of seasonal businesses such as beachfront restaurants and niche clothing stores that cater to specific seasons“.
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