Chris Lucas says, “nless you’re still relying on skywriting as your primary advertising method, you’ve most likely heard that Apple’s new iOS 9 operating system allows the downloading (and use) of ad-blocking apps from the App Store.

Android has quickly followed suit by allowing the most popular ad-blocking software into the Google Play store.

These applications allow users to block display ads and other intrusive media from their browsing experience, leaving a lot of marketers wondering whether their mobile efforts are now moot.

Thinking about what’s at stake in your own mobile marketing campaigns? First, take a deep breath. Then, read these four tips.

1. Assess whether your mobile efforts are converting

Before throwing up your hands and wondering whether skywriting might actually be a good idea after all, take a look at your current mobile advertising conversion rates to understand how much of a threat ad-blocking could be to your marketing efforts“.

Before You Worry About Ad-Blocking Apps, Consider These Four Tips

MarketingProfs

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