Patricio Robles says, “When it comes to managing their online reputations, businesses face numerous challenges.

Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.

And in the case of small businesses, negative online buzz can literally kill.

But what happens when negative buzz is the result of a lie?

Unfortunately, companies large and small are finding that fighting back against lies online is tough work.

Fake reviews of the sinister kind

Fake online reviews designed to bolster a business have received their fair share of attention.

Earlier this year, one reporter demonstrated how, with a modest budget, it’s possible to create a good online reputation for a business that doesn’t exist“.

Can companies protect their reputations from fake online reviews?

‘Econsultancy’ Blog

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