‘Expand Your Reach: Facebook Video Hacks and Tools’ – ‘Business.com’ Blog
Mari Smith says, “Facebook video views are growing at a very rapid rate.
On Facebook’s Q3 earnings call, the company announced it sees an average of eight BILLION video views per day. This is double from four billion since April 2015.
Keep in mind, Facebook counts just 3 seconds as a view. Nonetheless, clearly, Facebook users are voracious consumers of video.
It’s the movement that catches our eye when scrolling through the news feed.
And, depending on those first few opening seconds, a good video can draw us in to want to watch more, and more!
What Caused Such a Big Surge in Video Views?
Facebook started out with zero video views per day just a few short years ago and jumped to four billion views by early 2015“.
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