‘Is Pinterest or Instagram better for driving ecommerce?’ – ‘Econsultancy’ Blog
Georges Berzgal says, “Marketers are very aware of the potential that social media holds for ecommerce retailers.
In particular, Pinterest and Instagram are proving to be popular with many brands, as the image-based networks enable them to provide engaging content directly to consumer’s devices.
However, what hasn’t always been obvious is how to convert these followers into sales.
Both platforms recently developed new tools to more easily facilitate commerce across the board.
So what are the inherent benefits of services like Pinterest and Instagram, and which provides the best platform for commerce?
Target audiences
It’s no secret that brands looking to target female consumers see the benefits of embracing social media“.
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