Rachel MacDonald says, “This morning I opened my email and saw the following:

Dear sir,

For only $500 I can help your company grow. Please respond immediately for more information.

Delete.

Not only did they get my gender wrong, but there is no obvious value in this email. They didn’t tell me how they can help my company grow, they just told me how much it would cost.

Instead, the email should’ve look something like this:

Hi Rachel,

I’ve noticed [name of my company] has been trying to achieve [specific goal]. I can help you with this by [value proposition].

I’d love to discuss how I can help you with [specific goal]. Let me know the best times and days for you“.

The Email Templates That Helped Close $100,000 Deals

HubSpot

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