‘What the Numbers Say: Is Video Marketing Really Effective?’ – ‘Business.com’ Blog
Matt Byrom says, “It’s no secret that video marketing has exploded in a BIG way. Experts reckon that video now accounts for at least half of all internet traffic, and there are suggestions that by 2018, that will have soared to a phenomenal 79 percent.
And, with 93 percent of marketers using video for online marketing, sales and communication, it’s clearly a tactic that the industry is putting a lot of faith in.
But does it work? As someone who lives and breathes video marketing, I strongly believe that it does…but, despite the availability of industry benchmarks and statistics like the above, we were really surprised by the sense of confusion and lack of strategy among video marketers when we conducted our own research earlier this year“.
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