Antony Maina says, “This year’s holiday season promises to be the strongest in five years with mobile eCommerce playing a bigger role than ever.

A study by eMarketer, a research agency for insights on marketing in a digital world, projected a 5.7 percent increase in retail sales in November and December, reaching $886 billion. If that’s fulfilled, it will be a significant adjustment from the 3.2 percent growth rate that was predicted earlier in the year and it will also be the biggest increase since 2011, which saw a 6.3 percent rise.

Mobile made its first big showing as a transactional medium in the 2014 holidays, and the momentum is expected to build up in a big way this year. eMarketer projects that mCommerce sales will rise to 32 percent by the end of the year, more than doubling the 14.2 percent increase that was forecast for retail eCommerce growth as a whole. The research company also predicts that 25 percent of all retail eCommerce sales in the U.S. will take place on mobile devices by the end of 2016“.

By 2016, 25 Percent of eCommerce Sales Could Be Mobile

Small Business Trends

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