Jack Simpson says, “We recently published a round-up of all the biggest content marketing trends of 2015, according to our panel of experts. 

Now we’ve asked those same experts to go all Mystic Meg on us and predict what 2016 will bring, although I’m sure their approach was much more scientific than hers.

Let’s take a look at some content predictions for 2016.

Brands will become content curators

Alex Ayling, Head of BBC Worldwide Digital Studios 

I think that as the world of content continues its massive expansion online, with existing platforms getting bigger and new ones launching every week, we are going to see more and more services dedicated to curation.

Anybody with a recent smartphone and a few apps now has the tools to create content that matches what we see on TV or the cinema screen in terms of production values“.

Content marketing trends in 2016: curation, video & more

‘Econsultancy’ Blog

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