‘Eight tips for getting corporate buy-in for data analytics’ – ‘Econsultancy’ Blog
John Kelly says, “The facts show that data analysis should be an easy sell.
As discovered in a recent study, 89% of business leaders think big data will transform business as much as the internet did.
In fact, 83% of those same enterprise leaders are now engaged in big data projects to gain an edge over their competition to deliver such benefits as using data to develop more impactful relationships with customers (37%), helping to redefine the development of products (26%), and altering the organization of operations (15%).
So how do you get decision makers like your CMO and fellow corporate executives to move from reading about data analytics to actually investing in it?
If your mission is to achieve buy-in for data analysis, then here are some guidelines to help tilt the scale in your favor“.
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