Martin Beck says, “Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, with daily video views more than doubling since January and now sitting at 8 billion, according to CEO Mark Zuckerberg’s most recent announcement in November.

Even critics’ arguments — that Facebook’s video metrics are suspect because they are based on three-second views or that they are substantially inflated by people stealing viral videos from YouTube — don’t diminish the fact that Facebook video is a huge opportunity for marketers.

And during the year, Facebook has rolled out many tools to help people with their video efforts on the platform. So many that there’s a good chance many Facebook Page owners aren’t aware of them. The tools range from scheduling options and new engagement metrics to adding captions and embedding videos on third-party sites, and Facebook product manager Anaid Gomez-Ortigozawrote a blog post today as an end-of-the-year reminder of how to use them best. Here are some of the tips:

1) Schedule videos to automate your content calendar

Whether you’re planning an exclusive release or preparing for an understaffed weekend, scheduling videos for your Page can help you organize and automate your content calendar on Facebook”.

Facebook Gives Page Owners Tips To Improve Their Video Production

Marketing Land

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