Shubhomita Bose says, “In the last couple of years, the number of shoppers using mobile devices to make purchases during the holiday season has increased rapidly. If Facebook is to be believed, it promises to be no different this year.

According to a Facebook IQ article, the percentage of online purchasers transacting on a mobile device will rise by 30 percent this holiday season.

In the article, Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, shares some interesting insights on how to succeed in mobile commerce.

Basket Sizes on Mobile

For marketers, one of the biggest challenges is that the basket sizes on mobile devices are smaller than those on desktops and in-store. Crossley mentions that on an average and in aggregate, mobile basket sizes “are worth 60 cents to the dollar versus a desktop transaction, whereas a tablet transaction is worth $1“.

Facebook Shares Interesting Insights on Consumer Mobile Buying Habits

Small Business Trends

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