‘Google Adds Forecasting Data In AdWords Display Planner’ – ‘Marketing Land’ Article
Ginny Marvin says, “Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs.
The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered is likely to be spent with the placements selected.
To see this forecast data, select “Get performance forecasts for your targeting” from the Display Planner start page“.
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