Becky Wu says, “The holiday season is a time when businesses can catch up on any slumps they’ve experienced throughout the year, and use the renewed attention of their customers to drive up seasonal sales.

As brick-and-mortar shops begin to give way to an online presence where customers can reach out to make a purchase at the touch of a button, marketing plans begin to take on a whole new dimension.

Armed with market research gleaned from recent years, businesses can capitalize on the high traffic experienced during busy seasons and build marketing strategies that play into their user’s online shopping habits“.

Seasonal Stats: Using Market Research to Make Strategic Holiday Plans

Business.com

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