IR team says, “The change is aimed at making the site more usable for less-frequent Twitter users.

(Bloomberg)—Twitter Inc., which normally displays the most recent posts first, is experimenting with a new order that shows users the most relevant content first, like in Facebook Inc.’s news feed.

The change is meant to make Twitter easier for people who may visit the site less frequently, and would therefore miss the best tweets. It’s being tested with a small percentage of users, many of whom are posting angrily on Twitter, saying they want to return to the original format.

“This is an experiment,” Twitter said in a statement. “We’re continuing to explore ways to surface the best content for people using Twitter.”

Twitter has already rearranged the chronology of its posts on a smaller scale, with a “While You Were Away” section at the top of a stream of 140-character limited tweets. The current test expands that effort. Once people swipe down on their mobile apps to refresh their content, the timeline of posts goes back into reverse chronological order“.

Tweets out of order? Twitter tests a different way of posting

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