‘5 Ways to Improve Your Content-Marketing Strategy in 2016’ – ‘Entrepreneur’ Blog
Jonathan Long says, “Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a documented content marketing strategy, and 61 percent of the most-effective business-to-business (B2B) marketers meet daily or weekly with their content marketing team.
Content marketing can produce amazing results when done correctly, and with 2016 right around the corner, it’s the perfect time to make sure your strategy is mapped out. While you plan and adjust, consider these points.
1. Think beyond just a blog.
Don’t assume that a blog alone will satisfy your content marketing efforts — infographics, eBooks, vlogs, webinars and podcasts are all examples of different forms of content that you can mix into your strategy“.
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