‘How Bad Data Management Kills Revenue’ – Forrester
Michele Goetz says, “I’m not one to normally publicly gripe on a vendor, but a recent customer experience with an online purchase is a great example of why organizations can’t ignore data management investments.
I have been a regular user of a note-taking app for several years. All my discussions with clients, vendors, and even notes from conferences wind up here. I put in pictures, screen shots, upload presentations, and capture web pages. So it isn’t a surprise that this note-taking vendor wants to move me up into a premium version. And for $50 a year, it’s not a big deal for me to do even if it just means I’m paying for more space rather than using all the features in the premium package.
So, this morning, I click the upgrade button and voila! My order is taken and shows up in my iTunes account order history“.
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