Eli Schwartz says, “Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates the search market.

All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking, and I wanted to see if a survey panel-based approach would yield the same results.

What I discovered was only somewhat surprising. My results, placing Google at the top with 80 percent of the market, differed significantly from comScore’s 67 percent; but my findings were in line with most of the Google Analytics accounts I had seen, which show Google generating between 80 percent and 90 percent of all organic visits. Last year, I was at a loss to explain the discrepancy between my survey data and comScore’s data, but I chalked it up to how demographics might be weighted in comScore’s panel.

Nonetheless, even if comScore’s methods might be undercounting Google, they should accurately follow directional shifts“.

Is Google’s Search Market Share Actually Dropping?

Marketing Land

Sharing is caring