Tyler Rhodes says, “Even though the digital publishing industry is in flux, there’s one truth that remains steady: email is and will continue to be an important part of any future monetization plan. Here’s why.

Study after study says that email is one of the most valuable marketing channels out there.  It’s also versatile. You can use email at all stages of the sales conversion funnel and target a wide range of buyer personas and purchase needs. Not to mention, email has a close tie to monetization: in addition to selling sponsored placements, publishers can leverage the channel to nurture audiences and drive engagement at all stages of the conversion funnel. For reference, take a look at HubSpot’s recent Digital Publishing Benchmarks Report.

Cliff notes:

  • 34.3% of B2B and 14% of B2C publishers use email or subscriber lists to drive revenue
  • 64.6% of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization
  • A high proportion of media companies see alternative monetization streams like sponsored content (54.8%), events (34.5%), and paid subscriptions (15.8%)”.

Newsletter Optimizations Your Publication Should Make

HubSpot

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