‘Pinterest’s latest acquisitions focus on e-commerce’ – Internet Retailer
Zak Stambor says, “Pinterest acquires mobile shopping and discovery service The Hunt and image-focused search app Pext.
Pinterest Inc. has acquired two startups, social shopping service The Hunt and image-focused search app Pext, that could help consumers find and buy products they’re likely to be interested in. Terms of the deals were not disclosed.
The Hunt is a social network of sorts that consumers can use to help each other find products they saw in photos or social networks. For example, a consumer may post a photo of a magazine spread on The Hunt that features a model wearing fringed wedge boots and ask for help finding either “This exactly” or an item “Similar to this.” Other shoppers then share links to retailers’ product pages they believe feature that product. The Hunt’s co-founder and CEO Tim Weingarten and some of the company’s product team will join Pinterest“.
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