‘SEO trends in 2016: What do the experts predict?’ – ‘Econsultancy’ Blog
Ben Davis says, “What does 2016 have in store for SEO?
The experts have already summed up 2015, let’s see what the crystal balls reveals for the year ahead.
Moving towards the ‘no-search’ future
Andrew Girdwood, media innovations director at DigitasLBi
Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants.
It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while we won’t get there in 2016 we will reach a point where the once lofty goal becomes something the mainstream masses could believe in.
In SEO terms this “no search” future means audience engagement strategies that include proxies like smart assistants”.
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