‘The 1-Hour Documented Content Marketing Strategy’ – ‘Marketing Land’ Article
Quinn Whissen says, “Content marketing strategies can be intense.
After all, there’s a lot riding on the plans that will guide all your efforts ranging from who to target, what type of content to create, what KPIs to measure, where to promote, how to distribute, how to segment your list, what numbers to hit… OK, STOP!
Let’s take a big deep breath together for a second… and start over.
Content marketing strategies can be intense.
But they don’t have to be stressful.
What you really need is a little good old-fashioned teamwork, a checklist, some thoughtful conversations and 60 minutes on the clock. Just by bringing these few elements together, you’ll be on your way to creating a documented content strategy“.
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