‘The state of cross-channel marketing in Asia-Pacific’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day.
One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship.
As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual marketer.
But at the end of the event, the hosts of each table helpfully provided a summary of the day’s discussions.
The cross-channel marketing table was hosted by Bilal Serlaman, Marketing Manager at XentiQ. Here’s an overview of what was discussed“.
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