Gary Ritkes says, “Brands with a portion or the bulk of their sales coming from an indirect sales model have a unique set of marketing challenges, but this sector of business should be rejoicing in the current age of through-channel marketing automation.

Instead, as report after report shows, a growth-stifling disconnect exists between brand marketers and local channel partners that sell the brand’s products or services.

For brands without a real strategy going into the new year, revenue projections may well remain unobtainable in 2016. So here are 10 essential steps to achieving revenue growth, next year and beyond.

1. Go hyper-local

Your customers are already shopping in a particular ZIP code: Engage them right where they are with a co-branded experience they know and trust—you and your local channel partner“.

10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales Model

MarketingProfs

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