Daniel Burstein says, “Ecommerce is killing it! My inbox is filled with press pitches about the growth of ecommerce this holiday season, based on vendors’ work with their customers:

  • Year-over-year revenue from social rose by 115 percent, Renee Newby Friedman wrote, based on MarketLive data.
  • Online shopping traffic was up 16% year-over-year, according to Monetate. “Signs are pointing to this holiday season being big for ecommerce,” Lucinda Duncalfe, CEO, said.
  • Smartphones saw a 7% increase in revenue compared to 2014, according to Wendi Makuch, Director of Sales & Marketing, 4-Tell.
  • Average order value (AOV) increased more than 10 percent for Cyber Monday sales, based on Springbot data.

Sure, ecommerce is hot …

Ecommerce is hot right now, no doubt. Sales continue to rise. Investor money keeps flowing into companies that sell through the ecommerce channel along with the technology to support it. And brands are on the hunt to hire ecommerce talent. Good stuff!“.

Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble

MarketingExperiments Blog

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