Stacy DeBroff says, “From Pinterest to Instagram to YouTube, visual platforms continue their deepening influence with consumers.

And in our work with influencer marketing campaigns, as well as our consumer research studies, we’ve particularly seen how visual channels resonate with Millennial women.

In our 2015 study of more than 1,000 Millennial women and moms, as well as Boomers and Gen-X women, we observed that Millennials are intrepid explorers and live their lives at an increasingly fast pace.

For them, life is a sprint. They have so many pieces of information constantly coming at them that they find themselves endlessly evaluating, canvassing, and synthesizing the world around them“.

Reaching Millennial Women: The Continued Rise of Visual Social Platforms

Business.com

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