Daan Pepijn says, “As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers.

According to a report sponsored by Social Media Examiner in 2012, 94 percent of businesses with a marketing department use social media as part of their platform.

In the same report, more than half of marketers dedicate the equivalent of a full workday attempting to engage customers through popular social media platforms.

This has created an environment of fierce competition in which brands and organizations look for new ways to streamline their workflows. The end goal is to improve customer engagement without losing productivity in attempting to keep everyone happy“.

4 Ways to Use Marketing Automation to Boost Leads and Conversions

Business.com

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