Laura Hampton says, “Christmas has always been a key sales period for retailers.

For as long as most of us can remember, stores have tried to capitalize on increased footfall and the generosity of the festive season through the promotion of sales and special offers.

Today, online commerce has opened up so many new possibilities for retailers to better understand and reach their audiences and the season seems to be growing longer, not shorter, as online stores prepare for the festive season earlier and earlier.

Through website analytics and PPC in particular (pay per click marketing), companies are able to target very specific demographics and search intents to ensure their products are positioned in the most lucrative places“.

5 Brick and Mortar Tactics That Help Boost Online Holiday Sales

Business.com

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