Evan Dunn says, “It’s no secret that it’s hard for large organizations to create meaningful, harmonious digital experiences for their customers.

The constraints of legal, PR, YBO (Your Boss’s Opinion) and sometimes plain old bureaucracy are, for many companies, incredibly limiting.

New ideas, new marketing initiatives, new advertising channels, new technologies – they can’t compete with the sluggishness of organizational transformation. Even fixing old, bad habits is borderline impossible.

But there is hope.

Learn how the concept of Incubation can equip you with the information – and the evidence – you need in order to drive meaningful digital transformation at scale“.

Digital marketing incubation: How to develop a test & learn culture

‘Econsultancy’ Blog

Sharing is caring