Patricio Robles says, “Last week, Facebook revealed it is now home to 50m active business Pages. So it’s no surprise that the world’s largest social network is working to make itself more business-friendly.

In August, Facebook unveiled messaging functionality for Pages to facilitate communication between users and businesses. A month later, it released updates, such as prominent call-to-action buttons, designed to improve the productivity of Pages for business use cases.

One of the use cases Facebook is most focused on is customer service. While there’s still skepticism about social media as a customer service channel, and some businesses have been reluctant to embrace it as such, the reality is that customers are using services like Facebook and Twitter to seek support from the companies they do business with.

In an effort to better support customer service interactions, Facebook has added a number of features to Pages, including“.

Do new features make Facebook a viable customer service platform?

‘Econsultancy’ Blog

Sharing is caring