Matt Umbro says, “Client relations can sour for a number of reasons. Perhaps performance is lagging or communication isn’t clear. Whatever the reason, more often than not, poor client relations result from the account manager’s inability to present and execute a viable strategy.

Simply put, if the work process and deliverables are suspect, clients are going to be wary. That’s why, as account managers, we need to better prioritize our workflow in order to make the most impactful optimizations.

Whenever I speak with clients about new or ongoing initiatives, my number one thought is whether the potential impact will be worth the time spent. In other words, is the effort worth the reward?

There are only so many hours in the workweek, and some of us have many clients. Focusing too much on tasks that may only slightly move the needle is prohibitive to running a successful account“.

Do You Need To Better Prioritize Your Digital Marketing Efforts?

Marketing Land

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