Marisa Sanfilippo says, “Remember when Facebook used to require the use of an app to run a contest?

If you’re shaking your head yes, then you’ve been using Facebook for Business for more than a year now.

If you have a puzzled looking on your face, let me tell you, that ‘struggle was real.’

While Facebook may have changed the way it allows users to administer contests or promotions, it did not create a free for all.

Whether your motivation for running a contest is to build brand awareness, drive engagement, generate leads or something else, following Facebook’s guidelines is in your best interest.

You don’t want to end up with a contest that’s counterproductive after you’ve already invested so much time into planning and executing it, or worse, having Facebook shut down your page for not playing by the rules“.

Don’t Let It Happen to You: Mistakes That Guarantee Facebook Contest Failure

Business.com

Sharing is caring