‘Facebook Rolls Out Instant Articles For All Android Users’ – ‘Marketing Land’ Article
Martin Beck says, “Facebook today took the next step toward a full rollout of Instant Articles, announcing that the fast-loading format is now available to people using Android devices.
The Android launch comes nearly two months after the launch on iOS, and gives publishers with access to the format access to nearly all of the 1.39 billion people who log onto Facebook at least once a month via mobile apps.
Facebook introduced the feature last spring, billing it as a way for publishers to give their readers a better mobile reading experience with load times said to be 10 times faster than standard links to websites. Facebook says Instant Articles are being shared at a higher rate than standard links, and because of Facebook’s distribution power, publishers appear to be willing to sign up, swallowing their fears of losing referral traffic.
Facebook today said more than 350 publishers globally have joined the program and more than 100 are publishing daily“.
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