Anita Campbell says, “It’s no surprise that customers are doing more of their shopping on mobile devices.  After all, the move toward mobile has been increasing for a few years now.

What may be a bit of a surprise is where customers are starting their purchase journeys.  One of the places they start is … YouTube.

Yes, the mega-mammoth video site is a place where small businesses are finding more and more of their customers. Or perhaps, I should put it this way:  YouTube is where more and more customers are finding small businesses.

Think Mobile, Think YouTube

You might be wondering, what’s the connection between YouTube and mobile?  It turns out that over 50 percent of YouTube’s video views occur on mobile devices such as tablets and smartphones.  In other words, when you think YouTube, think “mobile” along with it“.

How Small Businesses Are Using YouTube to Find Customers

Small Business Trends

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