‘How to Craft Your Video Content Marketing Strategy’ – ‘Small Business Trends’
Annie Pilon says, “Video is becoming an increasingly popular way for brands to reach target customers. Videos can help demonstrate products, explain processes and show off your brand’s personality in a way that can’t be done through a simple blog post or string of tweets.
But using video effectively requires more than just uploading a few clips to YouTube. Here are some tips for how to craft a video content marketing strategy.
Create Your Video Content Marketing Strategy
Have a Purpose for Your Videos
The main thing that differentiates an actual video content strategy from a business that just posts some videos from time to time is purpose. Every video you create should contribute to a very specific goal. If you want to increase sales of a certain product, maybe you could create a video that demonstrates all of its different uses. If you want more people to contact you about consulting services, create videos that offer a sample of the great knowledge you have to offer“.
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