‘How to Evolve From Selling ‘Widgets’ to ‘Wisdom’’ – ‘Entrepreneur’ Blog
George Debb says, “I’ve previously written about the 1,024 different types of salespeople there are and the difference between selling simple products vs. ones that are much more complex and consultative in nature.
I like to call this the difference between selling “widgets” vs. selling “wisdom.” So, what follows are some further thoughts on the difference between the two, the advantages of selling wisdom and ways in which you can effectively transition your selling efforts from “simple products” to “wisdom.”
The difference between widgets and wisdom
By way of a definition, selling widgets is basically selling things, and selling wisdom is selling actionable insights with the data coming out of those things. So, as an example, say you are an advertising platform (a thing). Being such a platform, you’ll know there are plenty of other platforms in the market where advertisers can be matched to publishers“.
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