Ben Davis says, “Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.

Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?

One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.

Let’s take a look.

Is CRO stagnant?

The report surveyed 900 people, around two thirds from client-side marketing teams.

Of these client-side respondents, 69% had someone within their company directly responsible for improving conversion rates. In 2014 this figure was 72%“.

Is lack of strategy really killing conversion rate optimisation?

‘Econsultancy’ Blog

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