‘SMS Has Eight Times Email Engagement Rate’ – MediaPost
Jack Loechner says, “According to a new report from Silverpop/IBM Marketing Cloud, 8.6 trillion text messages are sent every year on average, including 6 billion per day in the United States alone. Consumers are carrying their mobile devices with them day and night, using them to engage with brands in ways never imagined even a decade ago.
With more than 90% open rates on Short Message Service (SMS,) and engagement rates of up to eight times higher than email, Savvy marketers have picked up on these mobile trends and have started incorporating SMS into their messaging mix to better communicate with customers and prospects.
If all you’re doing, or planning, is sending the same generic text messages to all your mobile subscribers, says the report, you’re barely scratching the surface of what can be done with this dynamic communication channel, and supplements the data with seven suggested ways to use SMS to enhance marketing efforts“.
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