‘Take 15 Minutes to Find Your Winning Difference’ – ‘Copyblogger’ Blog
Sonia Simone says, “A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice.
Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.
There’s nothing wrong with this approach if it works for you.
But if it doesn’t, try throwing it out the window and doing it the cheap and easy way instead. We’re going to show you how today.
Three five-minute exercises to find your USP
Unless you’re launching FedEx, you don’t need a USP as robust as FedEx’s.
Try each of these five-minute exercises and see if they don’t shake loose a USP that will work for your site“.
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