David Rodnitzky says, “As we close 2015, I thought I’d review some of the highs and lows of the year in marketing and give out a few virtual awards to the companies and trends that resonated the most. Without further ado, welcome to the first edition of the D-Rod Awards!

Words

In the Category of “Words,” the word of the year goes to (drumroll)… DMP! While it is true that DMPs (data management platforms, for those of you not hip to the lingo) have been around for several years now, it has only been recently that first-party data has spread across numerous channels (display, mobile, search and social) to boost the importance of DMPs.

The “raspberry of the year” for words is… “stood up.” This is business jargon for “started.”

So, rather than saying, “I started a new department in my company,” you say, “I stood up a new department,” and that apparently makes you sound smarter“.

The Best (And Worst) In Marketing Of 2015

Marketing Land