Jami Oetting says, “Women manage more than half of personal wealth in the U.S., drive up to 80% of all purchasing decisions, and control $20 trillion in consumer spending each year.

Yet, the power of the female consumer isn’t reflected in the offices of either brands or their agencies. Reports estimate the percentage of female CMOs at anywhere between 8% and 30%.

The lack of women in advertising, especially at the leadership level, is still a major problem: Case in point: There were seven sessions about the issue during the 2014 Advertising Week — more than there were about native advertising.

There’s certainly been progress since the 1950s and ‘60s, as in all industries, but the slow movement is especially troubling for agency teams whose work is oftentimes a reflection of culture or is made with the intent to connect with various consumer groups“.

Want to Reach Female Consumers? First, Fix the Women in Advertising Problem

HubSpot

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