‘3 Content Tips from StumbleUpon for Reaching Millennials’ – MarketingSherpa Blog
Courtney Eckerle says, “When marketers talk about Millennials, the reigning opinion is that it’s a demographic of 24-year-olds, according to Anne Gherini, Head of Marketing, StumbleUpon.
Anne explains this fallacy in her interview with Daniel Burstein, Director of Editorial Content, MarketingSherpa, at the MarketingSherpa Media Center at DMA’s &THEN 2015. She also goes in-depth about how marketers can effectively reach and resonate with these 18-34 year olds.
“40% of Millennials are parents. So when we talk about Millennials in general, we have to think about how vast this demographic really is. So testing becomes key,” she said“.
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